UGC and creator content in Perth
UGC is content that looks like it was made by a real person rather than a brand — filmed on a phone, spoken to camera, unpolished on purpose. Kestaris develops the concepts, scripts and edits, and produces creator-led content built for paid social and organic feeds.
What UGC actually is
User-generated content is a format, not a lower standard. It looks casual — handheld, spoken to camera, filmed somewhere real — because that is what performs in a feed people scroll to escape advertising. The craft sits in the hook, the script and the edit rather than in the camera.
It works hardest as paid social creative, where a piece that reads as a recommendation consistently outperforms a polished brand film. Most brands run several variants at once to find out which hook lands, which is how we usually plan a batch.
◆ DELIVERABLES
What you get
- Concepts and hooks written for the platform and the offer
- Scripts that sound like a person, not a brochure
- Creator sourcing and coordination
- Filming in the format the platform expects
- Editing, captions and pacing built for sound-off viewing
- Multiple variants of a concept for testing
- Assets sized for Reels, TikTok and Shorts
◆ PROCESS
How a UGC batch runs
- 01BriefThe product, the audience, the offer and what a win looks like.
- 02ConceptsSeveral angles and hooks, so you are testing ideas rather than betting on one.
- 03CastingSourcing and coordinating creators who fit the audience, where creator-led content is required.
- 04ProductionFilming in the native format, kept deliberately unpolished.
- 05EditCuts, captions and pacing, with variants of each concept for testing.
- 06DeliveryFiles ready to publish or load straight into ad accounts.
◆ RELEVANT WORK
Projects where we did this
The Slidee launch included a UGC and social content kit produced alongside the product and brand.
◆ PRICING
What it costs
UGC is usually priced per batch rather than per video, since concepts and casting carry most of the effort and the marginal cost of extra variants is low. Cost depends on the number of concepts, whether creators need to be sourced and paid, and how many variants you want for testing.
◆ QUESTIONS
Frequently asked
What is the difference between UGC and branded content?
Branded content is produced to look professional — lit, graded and clearly made by a company. UGC is made to look like a real person's recommendation: filmed on a phone, spoken to camera, deliberately unpolished. They do different jobs. Branded content builds perception; UGC usually performs better as paid social creative.
Do I need creators, or can you film it?
Both work. If the point is a relatable face recommending the product, we source and coordinate creators. If the product itself is the story, we film it in the same native style without talent. We will recommend whichever suits the offer rather than defaulting to the more expensive option.
How many UGC videos should I start with?
Usually a batch of several variants rather than a single video. UGC works by testing — you cannot reliably predict which hook lands, so running a few concepts and letting performance decide is far more useful than commissioning one piece and hoping.
Can UGC be used in paid ads?
Yes, and that is where it typically earns its keep. We deliver in the aspect ratios and lengths ad platforms expect, with captions inside the safe areas. Usage rights for any creators involved are agreed up front so you are clear on where the content can run.
Does UGC work for local businesses?
Often better than for large brands, because the format's advantage is feeling genuine and a local business genuinely is. A café owner talking about their own roast is more convincing than a produced advertisement, and considerably cheaper to make.
Bring us the rough idea.
Short and unpolished is fine. Tell us what you are trying to do and we will come back with the sharpest next step.